Product Design by

People centric design informed by data

Hello

I’m Jason Heyburgh, aka Mr Shibumi, a Cape Town based Product Designer.

Shibumi(n) A form of Japanese aesthetics known for elegant simplicity, beautiful imperfection and effortless effectiveness.;

About me $

About me

I’m a dynamic tech enthusiast with a growth mindset that loves coming up with innovative solutions to complex problems.

With a background in marketing and the service industry; my design, planning and strategic process is highly user-centric. I love to learn, and this is evident in my continual drive to study new technology. So when I’m not researching UX methodology, I am testing the latest front-end tools in interaction design and conceptualising how AI can improve product utility and usability.

My current nest is Black Swan Data, a global data science company where I am helping lead innovation in the market research industry by transforming unstructured social data into meaningful and actionable consumer insights.

#Intro
Skills $

UX research

My intrigue of culture and human behavior pushes me to continuously ask why. And my analytical thinking allows me to ask the right questions and find insights in both qualitative and quantitative data.

Core skills

Although I can confidently own the entire design process, my strengths lie in the following areas:

#About

IA strategy

My strategic mindset and ability to disseminate large amounts of data allows me to easily translate complex enterpise architecture into simple, intuitive user interactions that meet business objectives.

UI development

With a strong foundation of front-end development, I am able to bridge the gap between design and development. This allows me to lead consistent design management and ideate new concepts quickly and iteratively.

Hello

I’m Jason Heyburgh, aka Mr Shibumi, a Cape Town based Product Designer.

Shibumi(n) A form of Japanese aesthetics known for elegant simplicity, beautiful imperfection and effortless effectiveness.;

About me

I’m a dynamic tech enthusiast with a growth mindset that loves coming up with innovative solutions to complex problems.

With a background in marketing and the service industry; my design, planning and strategic process is highly user-centric. I love to learn, and this is evident in my continual drive to study new technology. So when I’m not researching UX methodology, I am testing the latest front-end tools in interaction design and conceptualising how AI can improve product utility and usability.

My current nest is Black Swan Data, a global data science company where I am helping lead innovation in the market research industry by transforming unstructured social data into meaningful and actionable consumer insights.

Core skills

Although I can confidently own the entire design process, my strengths lie in the following areas:

UX research

My intrigue of culture and human behavior pushes me to continuously ask why. And my analytical thinking allows me to ask the right questions and find insights in both qualitative and quantitative data.

IA strategy

My strategic mindset and ability to disseminate large amounts of data allows me to easily translate complex enterpise architecture into simple, intuitive user interactions that meet business objectives.

UI development

With a strong foundation of front-end development, I am able to bridge the gap between design and development. This allows me to lead consistent design management and ideate new concepts quickly and iteratively.

Work

#
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White Swan

NEW ROLE

Helping plan and design the Million Minds mobile app to accelerate patient diagnosis through NLP and predictive analytics.

NPO

NLP

Predictive analytics

Diagnosis

Patients & Doctors

Black Swan Data

CURRENT ROLE

Helping lead innovation in the market research industry by transforming unstructured social data into meaningful and actionable consumer insights

B2B

SaaS

Predictive analytics

NLP

Insights, Marketing & R&D

Sinequanon

I led our internal tooling where we captured structured & unstructured behavioural & attitudinal data to put a pulse on company culture.

B2B

SaaS

People-tech

NLP

CSM & Data Science

Ubuntu Beds

I designed & helped implement a WhatsApp chatbot for healthcare workers to book isolation or quarantine facilities during the pandemic .

NPO

Healthcare workers

Covid-19

WhatsApp chatbot

Khwela Womxn

I volunteered to help create a scalable site for a non-creative and technical team to manage the speed and complexities needed to run an agile startup.

NPO

Womxn empowerment

WordPress

Design system

Project details coming soon